Production-Grade Systems.
Custom Infrastructure. Built to Scale.

Eli Geske

Systems for High-Stakes Operations.

I help growing businesses turn "vibecoded" prototypes into mission-critical production systems. I build the custom infrastructure and complex integrations that turn a great idea into a reliable business asset.

With 19+ years in full-stack development, I've led mission-critical initiatives from concept to production. My experience spans global enterprise brands, fast-growth startups scaling from seed to acquisition, and governance-driven industries such as HIPAA-compliant medical platforms.

The Path Here

Prototype → Production → Scale

2000

Systems Engineering Foundations

The start of my obsession with how things work. Before the cloud and modern frameworks, I was focused on the fundamentals of system reliability and clear protocols—principles that still guide my architecture today.

2005

The Early Web

Building for agencies and clients. From Flash transitions to PHP/MySQL. Learning the plumbing of the internet before frameworks made it "easy."

2009

The Entrepreneurial Architect

Contracted to build the engine for a search platform. Custom-rolled auth, load balancers, and in-browser PDF editors. Scaled the business to 500 orders/week with minimal headcount, leading to a successful acquisition in 2018.

2018

Principal Architecture

Architecting for global scale. Led $10M revenue engineering initiatives via personalization and built custom performance tools to bridge the gap between legacy tech and modern expectations for a major global brand.

2021

Scaling Engineering

Led engineering through a headless migration and massive scale (58% MoM subscription growth) from Seed to Series B. Shifted the focus from "writing code" to "building a compounding technology asset."

2023

Systems & AI Advisor

Co-founded a workflow automation consultancy. Now I help high-growth companies design the systems infrastructure and agentic workflows that let their teams focus on what actually moves the needle.

How I Think

The mental models that shape my approach

Systems over solutions

I focus on building systems that compound over time, not one-off fixes. The goal is to create infrastructure that gets better as you grow, not brittler.

Leverage through automation

The best operators don't work harder — they build leverage. Automation should free your team to focus on judgment and creativity, not repetitive tasks.

AI as a thinking partner

AI isn't magic and it isn't replacing you. It's a tool that amplifies what you already do well. The key is knowing where it fits and where it doesn't.

What I'm Focused On

Right now, I'm most interested in the intersection of AI and operations — not the hype, but the practical: where does AI actually create leverage for small teams? How do you integrate it into existing workflows without creating new complexity?

I'm also thinking a lot about systems resilience — building infrastructure that doesn't just work today, but adapts as your business changes.